From sourcing the softest fabrics to ensuring ethically made production, we are passionate about combining fashion with functionality with an environmental and social conscience.
Many of these aspects are Hid'n, but we believe it matters
Hid'n underwear is made using Tencel™ lyocell fabric derived from renewable natural raw wood created by photosynthesis
Our fabric is innovatively crafted in a closed loop process that transforms wood into pulp into cellulosic fibres with high energy resource efficiency and low ecological impact
The fibers are certified compostible and biodegradeable and therefore can fully revert back to nature
when viewed under an electron microscope, our TENCEL™ lyocell fibers exhibit a smooth surface area, giving fabrics a soft silk like feel on your skin - tested smoother than cotton
Tencel™ lyocell fabric is structured to support our body's temperature fluctuations through natural moisture management derived from the natural cellulosic fibers it is made from
Tencel™ lyocell can absorb 50% more water than cotton - keeping the skin feeling dry and cool
Our underwear helps those with sensive skin or those prone to irritation - Our Tencel™ lyocell fibers absorb moisture more efficiently (measured by vapor update and water retention values) in comparison to cotton, there is less available moisture formed on the surface of the fiber for bacteria to grow
Tencel™ lyocell retains colour 2x better than cotton - therefore less prone to fade even after repeated washing
